If we take couple of minutes and learn about Google Strategy for Positive Reviews and Google Search results, Dealership can save over 8000 to 10000 a month on Google, the amount spent on Google Pay-per-clicks.
Understanding Google Positive Review Strategy
Understanding the Google's strategy is very important part of Reviews. When a user searches in Google, say “Atlanta GMC Dealers ”, please check the screen below and see what Google Shows in search results page. They show Carl Black dealership, based on the number of reviews Carl Black has. This is nothing to do with the various GMC dealership Websites in Atlanta and how effective their search engine optimization is. This is because, Google is promoting “white page / yellow page ” type of results tied to the most number of positive reviews and ratings, somewhat similar Hotels with highest ratings are listed on the top.
Which Reviews are used by Yahoo and Bing Search Engines? Yahoo, Bing and many other search engines are using the “City Search ” reviews. If you go back and research on Google Analytics for your dealership Website, you will find how many visitors have come from Yahoo and Bing every month. By simply boosting few reviews on “City Search ”, when visitors search for local dealerships, one can simply get their dealership on top of the searches. When 100s of customers are visiting service lounge, asking customer for a sincere review, whether positive or negative is not a big task, provided dealership management educate service advisors and sales on importance of boosting positive reviews. Similarly, reviews from Merchant Circle, Yelp, Inside Pages, Judy's Book, and offers from Pinterest, Foursquare, Google