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Have you ever thought of using your own service advisors to casually checking with the customers paying huge service bills about test driving a new or used vehicle? Though the dealership could be missing some service revenue by eliminating the vehicles with larger repair bills, in the long run the dealerships makes more money as they are taking care of their customers on a timely manner. With this approach, the dealerships win customer confidence, and hence such customers will become lifetime customers. It is very important to have at least 30 to 40% of the sales are happening from these lifetime customers.
Features of Sales Leads from Service
- More service customers could become sales customers, when service advisor casually checks with them and create sales lead or even introduce the sales manager.