Social Media Sites can be extremely powerful if the dealership employees dedicate few hours of their time on a daily and weekly basis to export the marketing or sales promotions on vehicles, financial incentives or rebates, service coupons or parts specials on Social Media Sites.
If one is aware, there is paradigm shift happening in Social Media with Facebook, Twitter, TinyURL and other areas opening for creativity, presentation and selling, while visitors having fun of cruising the internet ship from their bed rooms or office complexes!